Data programme developed since 2007
Market data for the agricultural machinery sector.
We transform dispersed information into structured data, reports and analyses that support manufacturers, importers, dealers and financial institutions.
Registrations · Re-registrations · Machinery park · Europe · Reports
AgriTrac / Market view
recurring data
18markets
110dealers
14brands
Updateevery 10 days
CoveragePoland + Europe
AgriTrac in numbers
10 tractor manufacturers · 4 agricultural trailer manufacturers · 4 leasing institutions
About AgriTrac
Market data is our specialty.
AgriTrac specialises in acquiring, processing, harmonising, analysing and distributing data on the agricultural machinery market.
The data programme has been developed since 2007. We work with information throughout its entire lifecycle — from source-data acquisition, through quality control, cleaning and classification, to the preparation of ready-to-use databases, reports and analyses.
Our goal is to turn dispersed information into data that can be used directly in sales, analytical and strategic processes.
AgriTrac Sp. z o.o. has operated in its current structure since 2024 as a specialised entity dedicated to processing and distributing market data.
Our products
One market. Five perspectives.
Choose the area you want to analyse. Click to open the detailed product description.
01 / AgriTrac
A more complete view of the tractor market in Poland.
AgriTrac provides detailed registration data covering new, used and imported tractors. Coverage can include all of Poland, selected voivodeships, one or several counties, a dealer territory and, where available, individual localities.
What can be analysed?
- number and structure of registrations
- brands and models
- new, used and imported machinery market
- market shares and dynamics
- differences between regions
Applications
- sales planning
- brand and competitor analysis
- regional potential assessment
- dealer territory planning
- identification of local trends
02 / Re-registrations
See what happens to a tractor after its first registration.
A first registration does not always mean a sale to the end user. This product tracks subsequent registration events and helps reconstruct the actual lifecycle of a machine.
Example: a tractor is temporarily registered by a dealer and, a few months later, transferred to a customer in another region. The data captures the change of ownership and location.
What can be analysed?
- time between registrations
- changes of ownership and location
- movement of machines between regions
Business value
- a more realistic view of sales
- assessment of dealer territories
- monitoring the machine lifecycle
03 / Machinery Park
The actual agricultural tractor park.
AgriTrac Machinery Park goes beyond current registrations and provides insight into the number and structure of tractors currently in use.
Analysis scope
- number of tractors
- brands and models
- age of machines
- geographic distribution
Applications
- replacement potential for older machines
- parts sales and service
- dealer network planning
- marketing activities
04 / Europe
Registration data from 18 selected European markets.
Data is obtained from local sources and then processed, cleaned, classified and harmonised for analysis of individual markets.
AustriaBosnia and HerzegovinaCroatiaCzechiaEstoniaFinlandIcelandLithuaniaLatviaLuxembourgMoldovaNorwaySerbiaSlovakiaSloveniaSwitzerlandSwedenUkraine
Data scope may vary depending on the market and the availability of source information.
05 / Reports
From standard reporting to analysis prepared for a specific decision.
In addition to recurring products, we prepare reports, analyses and dedicated datasets tailored to individual client needs.
Example analyses
- brand versus competitors
- selected models or segments
- voivodeships and selected counties
- regional comparisons
- historical analyses
Delivery formats
- standard report
- bespoke report
- dataset for further analysis
- dataset prepared to client criteria
How we work
From source data to ready-to-use information.
We process data every 10 days and on a monthly basis.
- 01
Acquisition
Source data from individual markets.
- 02
Quality control
Verification of completeness, structure and accuracy.
- 03
Cleaning
Identification and resolution of inconsistencies.
- 04
Harmonisation
Consistent master data, classifications and dictionaries.
- 05
Analysis
Processing data into a business-ready form.
- 06
Distribution
Ready-to-use data packages and reports for recipients.
From source to a ready-to-use data package — in as little as a few hours.Scope and turnaround depend on the type of data and source market.
Who we work with
Data used by market participants.
Manufacturers and importers
Brand position, competition, regions and market potential.
Dealers
Local market, dealer territories and sales potential.
Leasing and finance
Information supporting the analysis of market changes.
Market analysts
Structured data for sector and strategic analyses.
Contact
Let’s talk data.
Tell us which market, region, brand, model or machinery group you want to analyse. We will review the available data scope and propose the right solution.
Direct contact
TR
Tomasz Rybak
Project Manager
tomasz.rybak@agritrac.pl +48 693 372 148AgriTrac Sp. z o.o.
14D Fabryczna Street
53-609 Wrocław, Poland